
Where Finding Your Dress Feels As Special As Wearing It…
At Hoops a Daisy, we believe finding your wedding dress should be a moment you treasure forever.
Our story began in Wakefield in the late 1980s, not with a boutique, but with something much simpler. We started by creating bridal hoops for family and friends, made with love, care and the excitement that surrounds a wedding day. Those early hoops were created to bring joy, to make moments feel beautiful and to be part of something meaningful.
As more brides asked, shared and trusted us, that passion gently grew. What began as a labour of love in Valerie Foster’s living room, became Hoops a Daisy, a name inspired by those very first creations and the happiness they were made to hold.
Over the years, more than 25,000 brides have trusted us with their dress moment. While our story has grown, our heart has stayed the same. Every appointment remains personal, unhurried, and completely centred around the bride in front of us.
Because this isn’t just about a dress.
It’s about the moment it all feels real.
An experience designed around you
Everything we do is centred around creating a bridal experience that feels calm, personal, and indulgent. From the way our appointments are structured to the atmosphere in each boutique, every detail is designed so you never feel rushed or like just another bride.
At our Huddersfield boutique, you and your guests enjoy exclusive use of an entire floor. No sharing the space, no interruptions. Just complimentary fizz, your favourite people, and an award-winning stylist focused entirely on you.
At our Wakefield boutique, you’ll be welcomed into your own private suite, with no more than two brides in the building at any one time. It’s intimate, peaceful, and thoughtfully designed so you can relax, take your time, and truly enjoy the moment.
Carefully chosen designers you will fall in love with…
Our collections are hand-picked with care, bringing together designers known for exceptional craftsmanship, beautiful fabrics and unforgettable silhouettes. You’ll discover stunning gowns from Milla Nova, White & Lace, Luce Sposa, Dama Couture and Maggie Sottero, each chosen for their ability to make you feel incredible the moment you step into them.
Alongside these, we proudly offer Love Luna, our exclusive collection available only at Hoops a Daisy. Many of our gowns can also be customised or altered, allowing us to refine the details and create a dress that feels uniquely and unmistakably yours.
The heart of Hoops a Daisy
Behind every appointment is a passionate team who genuinely care about how you feel. Our award-winning stylists are here to listen, guide, reassure and celebrate with you, creating an experience that feels calm, personal, and completely centred around you.
Today, Hoops a Daisy continues under the care of Beth, whose belief in the boutique and everything it stands for led her to take the next step and become its owner. With Beth at the heart of the business, the focus remains exactly the same: creating calm, personal, unforgettable experiences for every bride who walks through our doors.
From your first appointment to the moment you say yes, you’ll be supported by a team who understands how meaningful this moment is and who take pride in making you feel confident, comfortable and truly special.
Your moment starts here
Whether you visit us in Wakefield or Huddersfield, you can expect an experience that feels luxurious, personal, and entirely about you. One where memories are made, confidence grows, and finding your dress feels every bit as special as it should.
Begin your bridal experience.
Reserve your private appointment now.


